CineScope
LuLaRich

LuLaRich

2021 - 2021

Start Up

9th September 2021
Episode 1
Meet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the founding of LuLaRoe. Seeing dollar signs, DeAnne grows her business from one woman selling dresses to a massive network of saleswomen. The business takes off and the future looks bright. Maybe a little too bright.

Show Up

9th September 2021
Episode 2
LuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses reach ludicrous amounts. Many of the retailers begin to hit a wall and LuLaRoe quickly becomes a billion dollar company on a collision course with reality.

Blow Up

9th September 2021
Episode 3
LuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing quality deteriorates and defective complaints skyrocket. LuLaRoe faces thousands of angry retailers ready to part ways and the story explodes onto social media.

Toe Up

9th September 2021
Episode 4
LuLaRoe buckles under the weight of complaints and accusations. Retailers leave in droves. Dozens of entities file lawsuits, including the state of Washington. LuLaRoe is a small fish in an ocean of MLMs preying on the least among us. The American Dream is just as much a story of predatory profit as it is a story of the unbreakable spirits of the women and families who seek justice.
Top Cast
Director
Jenner Furst
Documentary

A four-part docuseries that chronicles the unraveling of LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform.

Watch Providers 🇬🇧
Amazon Prime Video
Amazon Prime Video
Amazon Prime Video with Ads
Amazon Prime Video with Ads
Production Companies
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Full Cast
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DeAnne Stidham

Self - Founder Lularoe

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Mark Stidham

Self - Founder Lularoe

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Stella Lemberg

Self - Former Lularoe Retailer, Sponsor

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Lauren Covey Carson

Self. Former Lularoe Retailer, Trainer

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Derryl Trujillo

Self. Former Lularoe Home Office Employee

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Roberta Blevins

Self. Former Lularoe Retailer, Trainer

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Iliana Estarellas

Self. Former Lularoe Designer

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Courtney Harwood

Self

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Sam Schultz

Self. DeAnne's Nephew, Former Lularoe Events Director

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Becca Peter

Self

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Kenny Brady

Self. DeAnne's Son

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Jordan Brady

Self

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Jill Drehmer

Self. Lularoe Retailer, Trainer

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LaShae Kimbrough

Self. Former Lularoe home Office Employee

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Jill Filipovic

Self. Journalist

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Tiffany and Paul Ivanovsky

Self. Former Lularoe Retailers, Coaches

Full Crew
Jenner Furst Image

Jenner Furst

Director

Julia Willoughby Nason Image

Julia Willoughby Nason

Director

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Devin Concannon

Editor

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Danielle Furst

Music

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Brian Dailey

Gaffer

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Gino Fortebuono

Production Design

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Castle Gosselin

First Assistant Camera

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Deijah Lee-Carroll

Editor

Brandon Riley Image

Brandon Riley

Cinematography

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Aaron Bittikofer

Sound Mixer

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Eugene Kim

Sound Mixer

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Kyle Graham

Sound Mixer

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Michael Carrino

Other

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Lavell Wells

Supervising Producer

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Anthony Decapri

Other

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Alec MacRae

Co-Executive Producer

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Rachel Bozich

Story

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Allea Ortega

Assistant Editor

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Rick Mahaly

Grip

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William Bishop

Set Dresser

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Khari Mateen

Music

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Nathan Zolezzi

Associate Producer

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Cori Shepherd Stern

Executive Producer

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Patrick Newell

Story

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Evan Jake Cohen

Cinematography

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Samuel Walcott

Production Assistant

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Sarah Devorkin

Lead Editor

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Ben Bowen

Grip

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Chris Parker

Sound Mixer

Adriana Leonard Image

Adriana Leonard

Production Assistant

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Jesse Pellington

Makeup & Hair

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Michele Miller

Accountant

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Julian Muller

Cinematography

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Francis Claudio

Camera Operator

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Sam Kashefi

Sound Mixer

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Lauren Becker

Production Design

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Brandon Widener

Drone Operator

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Danon Hinty

Post Production Supervisor

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Ronnie Bhardwaj

Gaffer

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Phil Sokoloff

Swing

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Michael Gasparro

Executive Producer

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Dwane Harris

Grip

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Princess A. Hairston

Editor

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Betsy Kagen

Editor

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Alexa Burger

Coordinating Producer

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David Cook

Sound Mixer

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Caitlin Laingen

Production Design

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Ben Hunt

Gaffer

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Blye Pagon Faust

Executive Producer

Jenner Furst Image

Jenner Furst

Executive Producer

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Anthony Decapri

Post Production Assistant

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Ahmed Nazim

Camera Operator

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Taylor Freeland

Key Grip

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Tara Pettyjohn

Set Dresser

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Lana Barkin

Producer

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Kathryn Lord

Archival Footage Coordinator

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Jamiel VanOver

Camera Operator

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Johnathan Hinds

Production Assistant

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Donovon Oneill

Production Assistant

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Melody Strayer

Production Design

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M'Wasi Berkley

Key Grip

Julia Willoughby Nason Image

Julia Willoughby Nason

Executive Producer

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Corey Carlos

Production Assistant

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