CineScope
Grails: When Sneakers Change the Game

Grails: When Sneakers Change the Game

2022 - 2022

Chapter 1: The Logo

14th December 2022
Episode 1
Two young black entrepreneurs create Eastside Golf to change how the game looks. But disrupting a sport as conservative as golf isn’t going to be easy.

Chapter 2: The Break

14th December 2022
Episode 2
Eastside Golf is tasked with designing its first sneaker, and feels pressure to create something groundbreaking and authentic.

Chapter 3: The Launch

14th December 2022
Episode 3
Eastside Golf’s first shoe release makes waves in the sneaker community, but Earl and Olajuwon are focused on creating something bigger and better.

Chapter 4: The Gospel

14th December 2022
Episode 4
Eastside Golf wants to fundamentally change the game of golf with its products, but traditional forces stand in the way of progress.

Chapter 5: The Reveal

14th December 2022
Episode 5
Earl meets with avowed sneakerhead DJ Khaled for advice on how to grow the business; the latest collaboration with Nike is ready for approval.

Chapter 6: The Grail

14th December 2022
Episode 6
As Eastside Golf celebrates its latest collaboration with Nike, the founders seek advice on how to build the business while staying true to their values.
Top Cast
Director
Hannah Storm
Documentary

The series profiles entrepreneurs Earl Cooper and Olajuwon Ajanaku, former Morehouse College golf champions who created the lifestyle brand Eastside Golf to promote diversity on the golf course.

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