Initially starting off as a series of comedic adverts for a suspiciously cult-like pizza restaurant, Pizza Time Pizza quickly devolves into a mess of conspiracy, kidnapping and something returning from the protagonist's past
Episode 1
An advertisement for the titular company. This episode is rather comedic in nature, but the notes at the bottom of the screen and the frequent cutting to a viewer’s reaction show show a more horrific side to the company.
Episode 2
An overdramatic recruitment ad for Pizza Time Pizza, clearly extremely cult-like in nature, but still very comedic.
Episode 3
As part of the accompanying ARG, viewers sent in videos of themselves destroying pizzas from other restaurants. This following video both references that event, and explains to doubtful viewers why Pizza Time Pizza is very much not a cult.
Episode 4
More overdramatic ads for the company, this one questioning if the commonly referred-to entity, the Pizza Man, may actually be a god. Meanwhile, Jessica O’Brien signs up to join Pizza Time Pizza.
Episode 5
Pizza Time Pizza, which, despite their insistence, is clearly a cult, has begun showing sitcom-based videos featuring the Pizza Man to their "employees", one of which is named Noah. Through a message in a pizza box, he is told to go to a car, where he meets to talk with another employee.
Episode 6
A man named Julian Glasthal (returning character from Alex Bale’s previous show, Promos) has discovered the secret to Pizza Time Pizza, and the true identity of the cult leader, the Pizza Man. As he explains how he got there, he threatens to reveal his identity unless the several missing people kidnapped by the cult are released.
Episode 7
The Pizza Man, revealing his true identity of Alexander Bale (a fictionalised version of the director, originating like Julian from his previous show Promos) speaks to his cultists, namely sending a message to Noah, revealing he had been manipulated by the other cultist in the car, who forces him to do a terrible thing to prove his loyalty.
Episode 8
Pizza Time Pizza 8 starts off in why can be assumed from other videos to be Alex’s house, where he is filming a promo, during the time of Promos. However, it quickly goes dark as his friends attempt to push Pizza Time Pizza on him. In the real world, the Pizza Man has a discussion with Julian Glasthal.
Episode 9
This episode starts off like the last one, however, after realising why is happening, Alex desperately attempts to escape the labyrinth of his mind which he has been trapped in, implying something other than him is controlling his body.
Episode 10
In the grand finale, the stories of Alex and Julian end off in a climatic confrontation, featuring a series of kidnappings every few years, an ascension hinted at in previous episodes, a passing on in both senses, and a missing bullet.
