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Contestants try to win £25,000 in Noel Edmonds' general store, while manager Barry and others ensure there's never a quiet moment in this craziest of game shows.

2.5 / 5

14th August 2017 - 22nd September 2017
Top Cast
Noel EdmondsAlex LoweEmily Lloyd-Saini
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Image 1

Episode 1 Still
Episode 1
14th August 2017

Episode 1

Noel Edmonds hosts a game show set in a shop in which pairs of contestants win an increasing amount of money by correctly picking the cheapest of three similar items.

Episode 2 Still
Episode 2
15th August 2017

Episode 2

Delivery man Keith gets caught up in traffic, Barry and Noel try out a tandem ride, and a mother and daughter hope their knowledge of mini-rolls will help them win £25,000.

Episode 3 Still
Episode 3
16th August 2017

Episode 3

Noel Edmonds hosts the game show set in a shop in which pairs of contestants win an increasing amount of money by correctly picking out the least valuable of three similar items.

Episode 4 Still
Episode 4
17th August 2017

Episode 4

Noel Edmonds hosts the shop-set game show in which teams can win an increasing amount of money. Lionelle and her mother hope to pay off her student debt by taking home £25,000.

Episode 5 Still
Episode 5
18th August 2017

Episode 5

Noel Edmonds hosts the game show set in a shop in which pairs of contestants win an increasing amount of money by correctly picking out the least valuable of three similar items.

Episode 6 Still
Episode 6
21st August 2017

Episode 6

One couple risk going solo, Keith tries out a new delivery vehicle and there is confusion between some nuns and Olly Murs. Comedy game show, hosted by Noel Edmonds.

Episode 7 Still
Episode 7
22nd August 2017

Episode 7

Noel Edmonds once again leads contestants to a £25,000 jackpot, and while Kelly shows off her gymnastic skills, Keith gets everyone a takeaway.

Episode 8 Still
Episode 8
23rd August 2017

Episode 8

Brothers Mitz and Dee have spent the night in a tent, host Noel Edmonds has a problem with swans and Bobby Davro gets devious with Barry. Comedy game show.

Episode 9 Still
Episode 9
24th August 2017

Episode 9

Keith gets stuck in the lift, Kelly has a car crash, Barry shows off his dad dancing and friends Katie and Alexis hope their knowledge of cheese will help them win £25,000.

Episode 10 Still
Episode 10
25th August 2017

Episode 10

Noel's Store is more gym than shop as Marijana encourages contestants to find their chakra, Margaret's in a lather, and Kelly's car struggles in reverse.

Episode 11 Still
Episode 11
28th August 2017

Episode 11

Barry threatens Noel Edmonds with a mallet, Tube drivers get coy over a corset, a couple lose the way over a set of maps, and Anthony and Ashleigh hope to win £25,000.

Episode 12 Still
Episode 12
29th August 2017

Episode 12

Noel Edmonds welcomes more contestants to his store, and there is a musical interlude courtesy of a banjo, some bongos and a man called Bert.

Episode 13 Still
Episode 13
30th August 2017

Episode 13

Noel gives shop assistant Kelly a shoulder to cry on, and sisters Lillian and Liz hope they will win the prize money with their knowledge of feather dusters.

Episode 14 Still
Episode 14
31st August 2017

Episode 14

Kelly's love life provides the drama, and Barry causes a splash when one couple must choose the cheapest item of swimwear. Game show hosted by Noel Edmonds.

Episode 15 Still
Episode 15
1st September 2017

Episode 15

Noel's Store goes Gallic when Barry has a French promotion in-store. Marijana treats two lucky players to a therapy session and Vicki Michelle makes Barry go 'ooh la la!', as more bargain-spotting contestants set their sights on a £25,000 jackpot. Game show, hosted by Noel Edmonds.

Episode 16 Still
Episode 16
4th September 2017

Episode 16

Carrots might help Ian and Nick find their way to winning the £25,000, while odd job man Keith tries his hand at being a cameraman. Comedy game show, hosted by Noel Edmonds.

Episode 17 Still
Episode 17
5th September 2017

Episode 17

Sisters Kelly and Kirsty may have bitten off more than they can chew when they have to choose the cheapest edible insects. Game show, hosted by Noel Edmonds.

Episode 18 Still
Episode 18
6th September 2017

Episode 18

James and Sophia hope their knowledge of rackets will keep them in the competition, and Cheryl Baker pops in to make an exchange.

Episode 19 Still
Episode 19
7th September 2017

Episode 19

A spoon becomes a £5,000 conundrum for one couple, Keith hires an apprentice, and Kelly has an idea to help host Noel Edmonds attract a younger audience.

Episode 20 Still
Episode 20
8th September 2017

Episode 20

Noel Edmonds welcomes more contestants who hope to win a £25,000 jackpot. One couple hope their knowledge of picnic hampers will help them carry home big money.

Episode 21 Still
Episode 21
11th September 2017

Episode 21

Marijana takes fashion inspiration from Noel, Barry receives a worrying phone call from environmental health and Keith goes on a busman's holiday. Game show, hosted by Noel Edmonds.

Episode 22 Still
Episode 22
12th September 2017

Episode 22

Barry showcases his fancy dress sale with some unlikely models, Keith's dodgy DIY skills cause chaos, and Noel Edmonds gets a personal trainer.

Episode 23 Still
Episode 23
13th September 2017

Episode 23

One couple hope their knowledge of jeans will help them win the prize money, while Marijana reveals a hidden talent.

Episode 24 Still
Episode 24
14th September 2017

Episode 24

Another game of 'Which is the Cheapest?' as Noel Edmonds opens the doors to more contestants hoping to win a £25,000 jackpot. Barry's wife Margaret has a favour to ask Noel, and Russell Grant comes in to complain about the noise.

Episode 25 Still
Episode 25
15th September 2017

Episode 25

Kelly has a beauty emergency, Marijana causes heartbreak, and Keith invites Noel on a lads' night out.

Episode 26 Still
Episode 26
18th September 2017

Episode 26

Noel Edmonds hosts the game show set in a shop in which pairs of contestants win an increasing amount of money by correctly picking the cheapest of three similar items.

Episode 27 Still
Episode 27
19th September 2017

Episode 27

Manager Barry goes fishing without leaving the Store, three bunches of flowers could be worth £8,500, and Noel Edmonds meets himself from the future.

Episode 28 Still
Episode 28
20th September 2017

Episode 28

Noel Edmonds welcomes more bargain hungry contestants to the show. In this episode, Barry tries his hand at doing Noel's job.

Episode 29 Still
Episode 29
21st September 2017

Episode 29

Noel Edmonds and manager Barry are run off their feet when the staff go on strike - and somewhere amid the chaos, contestants play for a potential jackpot of £25,000.

Episode 30 Still
Episode 30
22nd September 2017

Episode 30

Game show host Noel Edmonds makes the most of dress-down Friday, and when Barry is short-staffed, the temp agency send Lionel Blair along to lend a hand. Last in the series.

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