Even the world's top companies make mistakes. Insiders reveal how plans that seemed like a good idea turned into commercial calamities,
Episode 1
Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.
Episode 2
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
Episode 3
With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.
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