Set in Mumbai in the 90s, the show focuses on an advertising agency, MTMC, which goes through a series of conflicts of North vs South, Hindi vs English and much more. The show focuses on the contrasting journey of two copywriters, Hema, and Amit. While Hema is from the city which makes the transition for him smooth, Amit is from Madhya Pradesh which puts forward different challenges for him.
5.0 / 5
Episode 1
English-speaking Hema and Hindi struggler Amit hit it off on their first day together at ad agency MTMC. Crisis looms as prestige account Olemma is up for a pitch.
Episode 2
While Amit struggles to translate English lines literally, Hema gets a hint of the bias against Hindi writers. Varun is not sure if MTMC has a winning idea for Olemma.
Episode 3
Hema's idea makes it to the pitch but Amit feels the idea was derived from his thought. Hema's fiance can't understand his new work-life, while Amit's financial crisis deepens.
Episode 4
Flamboyant creative director Ashiq gives up his cabin to an ecstatic Hema and Amit. Hema flirts with a swimsuit model only to be caught red-handed by Nina.
Episode 5
As Hema and Amit live and work together, their friendship deepens. Amit’s ideas start getting noticed in MTMC and Anushka promotes him to Senior Copywriter.
Episode 6
Romance is in the air as Hema & Sneha work on a campaign together; while Amit tries to get Nina’s attention. Amit finds an unexpected source of insights to win his first account.
Episode 7
Amit confronts Hema about stealing his credit and blurts out a dark secret from his past. Temptation comes calling, as Hema goes for his first global workshop to Bali.
Episode 8
After a night of partying, Hema confesses his fears of settling down too soon. Next morning, a hung-over Hema wakes up with no idea to present at the workshop.
Episode 9
Sneha resigns from a fairness cream account. She chooses to work with Amit on a local brand. Hema returns home to find his wedding to Priya has been fixed without his say.
Episode 10
Reacting to the agency’s open homophobia, Anushka promotes Ashiq despite Varun’s protests. MTMC bids Hema adieu for his wedding and honeymoon with a party.
Episode 11
Hema and Sneha make love but Hema hides this from his fiance. Amit convinces Sonam to quit her job as a bar dancer and join MTMC.
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